Whether they’re at home or on the go, people carry bags. Printed with your logo and brand message, custom bags can serve as effective marketing tools for all types of businesses, from small local boutiques to large corporations. And since they’re used over and over again, a single bag can generate thousands of impressions for your brand.
Choosing the right promotional bags for your business requires understanding who your target audience is and what their needs are. For example, a custom tote might be suitable for female professionals, while a drawstring bag with a cinch top would appeal to students. And if you’re attending a trade show, branded backpacks that are ideal for handing out pamphlets and other materials can help make your booth stand out from the crowd.
When you use the right promotional items, they can make lasting impressions on your customers and help them remember your company when it’s time to buy or order again. They can also remind them of the value you offer, or create an emotional connection with your brand that helps them feel comfortable reaching out for your services.
The key to making promotional products last is to choose items that are useful, durable, and feature branding that blends into your overall marketing scheme. For instance, choosing high-quality bags that won’t wear out quickly and adding features like removable separators or a zip pocket to increase the bag’s functionality can add to its longevity. And if you’re using eco-friendly materials, that’s even better for the environment and your bottom line.
A recent study from the two biggest promotional products membership organizations, ASI and PPAI, estimated that a promotional bag receives an average of 5,983 brand impressions over its lifetime. That’s more than any other type of item. Of course, the number of impressions depends on a variety of factors, including how often the bag is used and where it’s carried. For example, a reusable grocery bag will get more exposure than a tote that’s left sitting on a desk or in a purse.
Bags are a cost-effective way to promote your brand, whether you’re offering them as giveaways at events or selling them in your own stores. You can even get creative with customized printed bags, such as ones that include a zippered pouch for holding a business card or a place to stash keys. And since many people are now pursuing the “gig” economy, providing custom items that are ideal for freelancers or one-person companies can be an excellent way to build your brand and create a sense of community. For more details visit https://www.saltlakecityscreenprinter.com/.