Pelerines: Pizza Delivery and Dominospiel S French fries

 Dominos: Pizzas Delivery and Domino S Pizza Research Paper

A PROJECT STATEMENT ON ADVERTISING OF DOMINO'S PIZZA

Posted in partial fulfillment to get the degree of

PGDM POST GRADUATE DIPLOMA IN MANAGEMENT (2009-2011) Submitted To: Mrs. Mukta Keskar Submitted By simply: Jyoti Mishra PGDM (HR)

SINHGAD START OF MANAGEMENT VADGAON PUNE -411041

1

2

LICENSE

This is certifying that the project entitled " MARKETING” can be described as bonafide work under the assistance of MRS. MUKTA KESKAR by JYOTI MISHRA inside the partial satisfaction of requirement of the award of PGDM of SINHGAD INSTITUTE OF MANAGEMENT (SIOM).

She has worked under each of our guidance and direction. Her work is found to be satisfactory and in all value.

GUIDED BY: (Mrs. Mukta Keskar) DATE: PLACE: PUNE

DIRECTOR (Daniel Penkar) PARTICULAR DATE:

3

ACKNOWLEDGEMENT

It is a great pleasure and advantage for me to present report entitled " MARKETING ASPECT ". I would like to show my genuine gratitude to Mrs. Mukta keskar that has very kindly guided me personally for this job report. I actually extend my personal gratitude toward my institute SINHGAD INSTITUTE OF

ADMINISTRATION for supporting me to successfully total the job work.

4

COMPANY PROFILE

DOMINO'S PIZZAS

Domino's Lasagna is a worldwide fast food french fries delivery organization. It was founded by Jeff Monaghan. There are currently about 8, five-hundred corporate and franchised retailers in fifty-five countries, including all 55 US states. It had been the second-largest pizza sequence behind Lasagna Hut in the United States. In 1967, the first Domino's Lasagna franchise store opened in Ypsilanti. Domino's continued to grow in addition to 1978 exposed its two hundredth store. On May 13, 1983, Domino's exposed its initially international retail outlet, in Winnipeg, Canada. That same yr, Domino's opened its you, 000th store overall, through 1995 Domino's had you, 000 nations. In 1998, after 38 numerous years of ownership, Domino's Pizza owner Tom Monaghan announced his retirement and sold 93 percent in the company to Bain Capital, Inc. for approximately $1 billion and ceased being involved in day-to-day operations in the company. One year later, the company named David A. Brandon Chief and Ceo. Involved in day-to-day operations from the company. A year later, the company called David A. Brandon Chief and Chief Executive Officer. In a coexisting celebration 5 years ago, Domino's opened its 5, 000th U. S. retail store in Huntley, Illinois as well as 3, 000th international store in Panama City, making 8, 1000 total shops for the machine. Also that the Domino's French fries store in Tallaght, Dublin, Ireland, became the first in Domino's history to hit a yield of $3 million (€2. 35 million) per year. As of September 2006, it has 8, 238 stores which totaled US$1. four billion in gross income. In 2007, Domino's introduced it is Veterans and Delivering the Dream franchising programs and in addition rolled out their online and cellular ordering sites. In 2001 the company's shops in New York

5

Metropolis and Wa D. C. provided much more than 12, 000 pizzas to relief employees following the September 11 disorders on the Wtc and The Government. Through a complementing funds software, the corporation contributed $350, 500 to the American Red Cross' disaster pain relief effort. Leading industry syndication Pizza Today magazine called Domino's Lasagna " String of the Year" in the year 2003.

KEY DATA

6

 Type -- Public (NYSE: DPZ)  Founded - Ypsilanti, Michigan, U. H. (1960)  Headquarters - Ann Arbor, Michigan, U. S.  Founder -- Tom Monaghan  Chairman & CEO - David Brandon.  Industry - Restaurants  Products Pizza - · sandwiches ·pasta · chicken breast wings ·desserts  Personnel - one hundred forty five, 000  Website-http://www.dominos.com/

7

DOMINO'S FRENCH FRIES TIMELINE

60 Tom Monaghan and his close friend James obtain " Dominick's, " a pizza retail outlet in Ypsilanti, Michigan. Monaghan borrowed $250 to buy your local store. 1961 James trades his half of the organization to Ben for a Volkswagen Beetle. 65 Tom Monaghan is single owner of company, and renames the company " Domino's Pizza, Inc. " 1967 The 1st...

Popular