Cafe Coffee Day

 Essay on Cafe Coffee Day

1) Professional Summary

Of india consumer is an extremely interesting entity. The consumer in India can be as heterogeneous because the country by itself is. The urban buyer contrasts together with the rural as well as the South American indian consumer with the North Indian. Further continue to, the consumer inside the metros militates with his usage and habit patterns. The Indian customer, is for that reason very difficult to comprehend and very hard to predict. Coffee and tea are the preferred drink in India specifically tea. A quiet cafe revolution can be sweeping downtown India with the explosion of coffee bars. That is bad news for tea - still the preferred brew for a majority of Indians -, which has been losing out to coffee recently. India is among the world's largest exporters of tea and one of its biggest consumers. Nevertheless , it is caffeine drinking which is increasingly becoming a statement of aged upwardly mobile Indians. Moreover, coffee bars, an uncommon concept right up until a couple of years back, are all of a sudden big business. Coffee is slowly but surely substituting tea. There is rise in the consumption of coffee. The specialty coffee movement has gained a lot of its impetus through the attempts of firms like Barista, Café Coffee Day and Starbucks. In India CAFÉ COFFEE DAY and BARISTA are the most popular and well-known cafés. The college audience rates these people as one of the coolest hangouts. These firms sell related product but their positioning and target audience are very different from one another. These players not only sell off coffee and tea but also food and other items items. Despite of serving in order to audience, these players contend with themselves. Each player battles for its very own share of market. They try to separate themselves moreover of item or price or promo. However , also, they are facing the competition from the foreign players like Georgia, Starbucks etc . It will be interesting to determine how the companies differentiate and look after their talk about in the market. 2) Retail Market In India

Accounting over 8 percent of the GDP in the West, price tag business is definitely the largest private industry, in advance even of finance and engineering. More than 50 of the Fortune 500 and about twenty-five of the Asian Top 200 companies are stores. Today, in certain developed countries, retail businesses have stocks and shares as huge as 40 per cent with the market. As an example, in Thailand and Brazil the arranged retail organization has grown at tremendous rate. In contrast, the organized full business in India is incredibly small. This is certainly despite the fact that India is one of the biggest markets. Retail business adds around 10-11 per cent of GDP. This amounts to about $180 billion market and is six times bigger than Asia and four-five times bigger than that in Southern Korea and Taiwan. India also has the greatest number of suppliers, about 12 million, nevertheless they are generally small. The challenges facing the organized retail sector in India: • Competition from the unorganized sector. Classic retailing has established in India for some decades. Most stores are family-owned and supplying limited products and finance services. • In contrast, players inside the organized sector have big expenses to fulfill. Organized retailing also has to handle the middle class psychology the fact that bigger and brighter product sales outlet can be, the more pricey it will be. Competition is growing in the retail business and extremely stores happen to be being create, in the country areas, buyers are totally at the mercy of stores. With rising income and changes in life style, demand for better products started to be insistent. Via a size of only Rs. 20, 000 crore, the organized selling industry will certainly grow to Rs 160, 000 crore by june 2006. The total housing market for full retail list prices, however , while indicated above will develop 20 per cent annually via Rs 4 hundred, 000 crore in 2150 to Rs 800, 500 crore simply by 2005. Big industrial residences, such as the TATAs, the RPG group, ITC, HLL, recognizing the potential of the retail organization, are now scrambling...

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