4G WIRELESS MARKETING COMMUNICATIONS
Anto vinoth. M, Punith Maharishi. Y. R
Mobile conversation is continuously one of the best areas which can be developing in a booming speed, with advanced techniques emerging out of all fields of mobile and wireless marketing and sales communications. With this rapid creation it is anticipated that last generation portable systems will probably be launched within decades. 4-G mobile devices focus on easily integrating the present wireless technologies. This clashes with 3G, which basically focuses on producing new specifications and hardware. 4G systems will support comprehensive and personalized services, providing secure system efficiency and quality service. " 4G" does not just determine a standard; this describes a place where car radio access methods will be able to interoperate to provide marketing communications sessions that could seamlessly " hand-off" between them. More than some other technology, 4G will have a profound impact on the entire wi-fi landscape plus the total value chain. This kind of paper is targeted on the perspective of 4-G and quickly explains the technologies and features of 4G.
Mobile communications and wi-fi networks are developing in an astounding acceleration. The nearing 4G (fourth generation) mobile phone communication systems are projected to solve still-remaining problems of 3G (third generation) devices and to supply a wide variety of new services, from high-quality words to hd video to high-data-rate wireless channel. 4G can be defined as MAGIC—Mobile multimedia, whenever anywhere, Global mobility support, integrated wi-fi solution, and customized personal service. 4G is used broadly to include several types of broadband cellular access connection systems along with mobile telephone systems. The 4G systems not simply will support the next generation of mobile service, but will also support the fixed wifi networks. The 4G systems will interoperate with 2G and 3G systems, and also with digital (broadband) broadcasting systems and IP-based a single. The 4G infrastructure consists of a set of various networks applying IP (Internet protocol) as a common process so that users are in control because they are able to select every application and environment. 4G mobile data transmitting rates will be planned to become up to 20 megabits per second. Analysis:
• Traditionally, wi-fi systems had been considered as a great auxiliary way that utilized in regions where it was difficult to make a connection by wire line. • 1G was based upon analogy technique and used in the 1980s. It created the basic structure of mobile phone communications and solved a large number of fundamental complications, e. g. cellular buildings adopting, multiplexing frequency strap, roaming around domain, non-interrupted communication in mobile situations, etc . Speech chat was the only services of 1G. • 2G was based on digital signal processing methods and regarded as a revolution from analogy to digital technology, that has gained great success
• during 1990s with GSM as the representative. The use of SIM (Subscriber Id Module) playing cards and
• support capabilities for any large number of users were 2G's key contributions • 2 . 5G extended the 2G with data support and supply switching strategies, and it had been regarded as 3G services to get 2G sites. Under the same networks with 2G, 2 . 5G brought the Internet into mobile personal communications. This was a revolutionary principle leading to cross types communications. • 3G is definitely deploying a brand new system give multimedia tranny, global running around across a cellular or perhaps other one type of wi-fi network, and bit prices ranging from 384 Kbps to several Mbps. Based on intelligent DSP techniques, numerous multimedia data communications solutions are transmitted by concourant 3G sites. 3G continue to leaves some unsolved problems that it does not concern or problems only partially.